Microsoft regina del web 2010


Uno dei luoghi comuni da sfatare è che Microsoft sul web sia una realtà in difficoltà e poco appetibile per gli utenti. Niente di più falso. Questo “malinteso” è dovuto al fatto che si fa riferimento nelle statistiche solo a quelle sulle ricerche dove lo strapotere Google è imbarazzante per tutti gli altri e a Facebook per quanto riguarda i social network, settore dove predomina incontrastata. Ma il web non è solo ricerca e social network

Se andiamo a guardare con attenzione i dati forniti ad aprile 2010 da Ad Planner, ci rendiamo conto che la realtà è diametralmente opposta e Microsoft è la vera dominatrice del web con ben il 72,7% dei visitatori unici (1.124.000.000).

Questo risultato si ottiene sommando
gli utenti unici di tutti i portali che fanno capo a Microsoft nelle prime trenta posizioni della classifica Top 1000 Sites. Vediamo i primi cento posti in classifica:


The 1000 most-visited sites on the web

Data: April 2010
RankSiteCategoryUnique Visitors (users)ReachPage ViewsHas Advertising
1 facebook.comSocial Networks540,000,00035.2%570,000,000,000Yes
2 yahoo.comWeb Portals490,000,00031.8%70,000,000,000Yes
3 live.comSearch Engines370,000,00024.1%39,000,000,000Yes
4 wikipedia.orgDictionaries & Encyclopedias310,000,00020%7,900,000,000No
5 msn.comWeb Portals280,000,00018.1%11,000,000,000Yes
6 microsoft.comSoftware230,000,00014.8%3,300,000,000Yes
7 blogspot.comBlogging Resources & Services230,000,00014.7%4,400,000,000Yes
8 baidu.comWeb Portals230,000,00015%27,000,000,000Yes
9 qq.comEmail & Messaging170,000,00011.1%25,000,000,000Yes
10 mozilla.comInternet Clients & Browsers140,000,0009.2%2,100,000,000No
11 sina.com.cnWeb Portals130,000,0008.4%3,600,000,000Yes
12 wordpress.comBlogging Resources & Services120,000,0007.7%1,200,000,000Yes
13 bing.comSearch Engines110,000,0007%2,700,000,000Yes
14 adobe.comProgramming110,000,0006.9%1,000,000,000Yes
15 163.comWeb Portals98,000,0006.3%2,700,000,000Yes
16 taobao.comShopping98,000,0006.3%10,000,000,000No
17 soso.comEntertainment97,000,0006.3%1,400,000,000No
18 twitter.comEmail & Messaging96,000,0006.2%5,400,000,000No
19 youku.comVideo Clips & Movie Downloads89,000,0005.8%1,700,000,000Yes
20 ask.comSearch Engines88,000,0005.7%1,700,000,000Yes
21 sohu.comWeb Portals82,000,0005.3%1,900,000,000Yes
22 amazon.comShopping74,000,0004.8%3,300,000,000Yes
23 windows.comWindows74,000,0004.8%490,000,000No
24 ebay.comAuctions74,000,0004.8%9,400,000,000Yes
25 yahoo.co.jpWeb Portals72,000,0004.7%27,000,000,000Yes
26 myspace.comSocial Networks72,000,0004.7%27,000,000,000Yes
27 apple.comMac72,000,0004.7%960,000,000Yes
28 tudou.comPhoto & Video Sharing66,000,0004.3%1,100,000,000No
29 conduit.comAdvertising & Marketing60,000,0003.9%2,000,000,000No
30 hotmail.comEmail & Messaging60,000,0003.9%1,100,000,000Yes
31 flickr.comPhoto & Video Sharing55,000,0003.6%1,800,000,000Yes
32 photobucket.comPhoto & Video Sharing55,000,0003.6%1,100,000,000Yes
33 tianya.cnOnline Communities55,000,0003.6%590,000,000Yes
34 about.comHow-To & Expert Content55,000,0003.6%710,000,000Yes
35 cnet.comTechnology News55,000,0003.6%490,000,000Yes
36 hao123.comOnline Directories50,000,0003.3%1,400,000,000No
37 iefxz.com50,000,0003.2%270,000,000No
38 xunlei.comTV Programs50,000,0003.2%870,000,000No
39 paypal.comMerchant Services & Payment Systems49,000,0003.2%1,900,000,000Yes
40 rapidshare.comFile Sharing & Hosting46,000,0003%800,000,000No
41 go.comWeb Portals46,000,0003%3,000,000,000Yes
42 fc2.comBlogging Resources & Services45,000,0002.9%2,400,000,000Yes
43 bbc.co.ukNews & Current Events45,000,0002.9%2,500,000,000Yes
44 imdb.comMovies45,000,0002.9%1,400,000,000Yes
45 orkut.comSocial Networks45,000,0002.9%5,300,000,000Yes
46 sogou.comWeb Portals45,000,0002.9%540,000,000No
47 56.comMultimedia Content42,000,0002.7%450,000,000No
48 aol.comWeb Portals42,000,0002.7%4,400,000,000Yes
49 craigslist.orgClassifieds42,000,0002.7%14,000,000,000No
50 rakuten.co.jpShopping Portals & Search Engines41,000,0002.6%4,000,000,000Yes
51 imageshack.usFile Sharing & Hosting41,000,0002.7%310,000,000Yes
52 ku6.comMultimedia Content41,000,0002.7%410,000,000Yes
53 blogger.comBlogging Resources & Services41,000,0002.7%1,700,000,000Yes
54 goo.ne.jpWeb Services41,000,0002.6%810,000,000Yes
55 ifeng.comNews & Current Events41,000,0002.7%860,000,000Yes
56 linkedin.comSocial Networks38,000,0002.5%1,700,000,000Yes
57 yandex.ruSearch Engines38,000,0002.4%7,000,000,000Yes
58 mail.ruEmail & Messaging37,000,0002.4%10,000,000,000Yes
59 partypoker.comCards & Casino Games35,000,0002.2%280,000,000No
60 megaupload.comFile Sharing & Hosting34,000,0002.2%880,000,000No
61 answers.comDictionaries & Encyclopedias34,000,0002.2%250,000,000No
62 alibaba.comManagement & Corporate Operations34,000,0002.2%800,000,000Yes
63 hi5.comSocial Networks34,000,0002.2%9,500,000,000Yes
64 cnn.comNews & Current Events34,000,0002.2%1,300,000,000Yes
65 amazon.co.jpShopping Portals & Search Engines34,000,0002.2%1,100,000,000No
66 4shared.comFile Sharing & Hosting31,000,0002%1,600,000,000Yes
67 ameblo.jpBlogging Resources & Services31,000,0002%1,300,000,000Yes
68 gougou.comWeb Services31,000,0002%410,000,000Yes
69 skype.comVOIP & Internet Telephony31,000,0002%370,000,000No
70 renren.comSocial Networks31,000,0002%2,000,000,000Yes
71 dailymotion.comVideo Clips & Movie Downloads31,000,0002%540,000,000Yes
72 naver.comSearch Engines31,000,0002%5,400,000,000No
73 weather.comWeather31,000,0002%890,000,000Yes
74 mozilla.orgInternet Clients & Browsers29,000,0001.9%210,000,000No
75 mediafire.comFile Sharing & Hosting29,000,0001.9%370,000,000Yes
76 bit.lyFile Sharing & Hosting28,000,0001.8%330,000,000No
77 hp.comEducational Resources28,000,0001.8%650,000,000No
78 livedoor.jpBlogging Resources & Services28,000,0001.8%490,000,000Yes
79 ehow.comHow-To & Expert Content28,000,0001.8%190,000,000Yes
80 nifty.comISPs28,000,0001.8%660,000,000Yes
81 vkontakte.ruSocial Networks26,000,0001.7%30,000,000,000No
82 alipay.comBanking & Personal Finance26,000,0001.7%660,000,000Yes
83 nytimes.comNewspapers26,000,0001.7%600,000,000Yes
84 overture.comSearch Engines26,000,0001.7%230,000,000No
85 sourceforge.netOpen Source26,000,0001.7%230,000,000Yes
86 fbcdn.netLanguage Study & Translation25,000,0001.6%170,000,000No
87 xtendmedia.comWeb Design & Development25,000,0001.6%160,000,000No
88 xinhuanet.comNews & Current Events25,000,0001.7%190,000,000Yes
89 wikimedia.orgDictionaries & Encyclopedias25,000,0001.6%140,000,000No
90 pconline.com.cnMobile Phones25,000,0001.6%250,000,000Yes
91 daum.netOnline Communities25,000,0001.7%2,500,000,000Yes
92 4399.comOnline Games24,000,0001.5%800,000,000Yes
93 bankofamerica.comBanking & Personal Finance24,000,0001.5%2,300,000,000No
94 ebay.deAuctions23,000,0001.5%5,800,000,000Yes
95 uol.com.brWeb Portals23,000,0001.5%4,000,000,000Yes
96 filestube.comFile Sharing & Hosting23,000,0001.5%250,000,000No
97 zol.com.cnHardware23,000,0001.5%310,000,000Yes
98 mop.comRoleplaying Games23,000,0001.5%250,000,000No
99 alexa.comSearch Engine Optimization & Marketing23,000,0001.5%960,000,000No
100 biglobe.ne.jpWeb Portals22,000,0001.4%370,000,000Yes
Come vediamo Facebook è prima in classifica con 540.000.000 utenti unici (35,2%), seguita da Yahoo.com con 490.000.000 visitatori unici (31,8%), e il primo dei portali appartenenti direttamente a Microsoft, Live.com è soltanto terzo con 370.000.000 utenti unici (24,1%).

Ma se andiamo a sommare tutti i portali appartenenti a Microsoft nei primi trenta posti della classifica qui presa in considerazione otteniamo un risultato sorprendente:

pos 3.      Live.com               370.000.000
pos 5.      msn.com               280.000.000
pos 6.      microsoft.com       230.000.000
pos 13.    bing.com               110.000.000
pos 23.    windows.com        74.000.000
pos 30.    hotmail.com          60.000.000

La somma fa 1.124.000.000 il 72,4% del totale.

Non bisogna dimenticarte che Microsoft ha anche acquistato una discreta fetta di Facebook cosa che rafforza ulteriormente la sua posizione predominante nel web.